Many customers used the full suite of treasury management products and had a great experience, while others were simply unaware of or poorly onboarded in what the bank was offering, due to miscommunication and lack of training among staff.
A team of treasury management, administrative and frontline bank employees were brought together and tasked with improving the treasury management onboarding process to give customers a better, more satisfying experience.
How can we improve the onboarding process for Treasury Management clients in order to reduce inquiries and cancellations and improve customer satisfaction?